Because millions of people now use LinkedIn as their platform to look for a job, now’s the time to add social networks to your arsenal to provide more information to your potential employer. However, having a good LinkedIn profile is not enough to wow recruiters.
Take another step and include Twitter engagement to get a jump on your competition. Make sure you have a professional-sounding Twitter name so that you can use it to expand your online branding and get noticed by other professionals.
Here are some tips to help you maximize the use of Twitter:
Shepherd people to your online content. Use one to two hashtags and write a short bio of your published articles and portfolios. Don’t forget to use a shortened URL. (Doing this helps other people discover you more easily.)
Share professional info. You can tweet a line or a phrase from an article that interests you, including the link and relevant hashtags. This will show you’re keeping up with trends and following the latest in your field of expertise.
Find the latest job openings. Some companies use Twitter to flash their high-priority openings. Because of this, it is important to follow recruiters who specialize in your field and job type. You can also target companies where you’d like to work in the future.
You can play around with keywords in the search box. Use the job field, title, location and other keywords for more options.
To find more job opportunities online, you can use TweetMyJobs and have openings sent to you as soon as they are posted. (You’ll have to fill in a few fields to filter the results to your preferences.)
Other ways to keep up with trends. Stay up-to-date with upcoming meetings, symposia and conferences. Discover networking opportunities by following relevant organizations.
Take note of the specific hashtags used for conventions and seminars. This can be a great opportunity to build your network and follow new and relevant people in your field.
Follow key leaders at companies of interest. The majority of businessleaderstoday have a Twitter account. Make it a point to follow leaders of interest and check their profiles from time to time. It’s an open invitation for you to attain some understanding their key initiatives and gain a bit of insight into how they address issues of concern.
These tips should help you use Twitter efficiently — and find the job you really want.