“What if I went out on my own and became my own boss?”

This is a question I have heard asked by many people who are frustrated in their jobs. They want more control. And, they are tired of having someone else set their agenda and determine their employment. They wonder whether they can earn more and enjoy life more if they set out on their own.

For many people starting a business means too much risk, too much stress, too much unknown.

Their priorities are not on the adventure of creating a new venture, but on taking care of their family, and on focusing on other aspects of their life beyond their income. For others, their compensation working for someone else is so high that it’s not worth passing up to start out on their own.

And yet for others, starting a business means creating new possibilities in their life, and moving in new directions that they’ve dreamed about for years.

If you’ve ever thought about going out on your own but wanted to better understand the risks and rewards, this short article can help.

Not Starting from Scratch
When people think about starting a business, they think they need to start at ground zero. And this concept scares them.

And in fact, starting from nothing is quite hard. You are far more likely to succeed if you start a bit further along.

But there's good news. Most businesses do not start from scratch.

There are three ways you can start a business without going back to square-one.

(1) The first is to build a business from your current professional expertise. If you are a working professional, simply take your current job and turning into a consulting firm where multiple companies hire you on a contract basis to provide this expertise. In particular, identify what skills you offer that have the highest perceived value and where there is a shortage of this skill available.

(2) The second approach is to slowly build a business on the side, while your income comes from somewhere else. For example, let’s say you love making jewelry and want to make this a full-time business. Instead of quitting your job, you might find some local street fairs or a farmers market where you might start selling your jewelry or a jewelry store who might sell or pieces on consignment. Or you might starting selling online through Etsy. Over time, you learn what people like and what they don’t. You slowly evolve your product line and your sales approach without the overhead of a store. So when you finally go full-time, you already know this business can create an income for you.

(3) The third approach is to start working with an experienced partner. This experienced partner can then teach you the business and make sure that you succeed. For example, your uncle John wants to retire in a few years and shows you the ropes. Or, your neighbor wants to open a second store.

If you don’t have an Uncle John or neighbor interested in partnering with you, you can become a franchisee.

Franchises are basically “businesses in a box”. You buy the box and get advice from headquarters about what to do. Franchises actually offer far more options today than just the classic McDonald’s or Comfort Inn or even Kumon education center. For basically any type of business you can get guidance and support by becoming part of a franchise.

“If you build it, they will come…” In the movie Field of Dreams, the lead character hears a voice in his head that tells him to build a baseball field in the middle of a corn farm, promising “if you build it, they will come…”

And yet, for people starting a business, there is no such promise. The biggest danger is that they won’t get enough customers to generate the income they need.

If you are building a business off of your pre-existing professional expertise, you can get your first few clients from your professional network. People who know you, already like you and trust you will be interested in your services. And if they can’t use them for themselves, they will refer your skills to others who can use them.

The key step in creating demand for this professional services business is to go out and have conversations with past employers and with other people in your professional world before you take the leap. You line up the customers that you need to make your business work.

If you are starting in a completely new business field, but you start your business slowly, on the side, then you may not have any customers to start out. But you give yourself the time to develop these customers over time. You can build your customer base one person at a time, until you have the numbers to make it work.

If you work with a partner, then your partner should help you identify customers. In fact, before you invest any money in starting this type of business, they should be able to teach you how to measure the potential demand for this business in your area. If they can’t provide you with this information, then I wouldn’t trust them as a partner that can guide you forward.

Before you start investing heavily in your business, you should have a clear answer on where your customers will come from if you build it. This takes away a significant amount of risk.

Doing the math -
“Will the business actually work for me financially?”

I know a lot of people dislike numbers. And the thought of sitting in front of a spreadsheet sounds like torture (as does anything related to accounting).

And yet, one essential component of starting a business is doing the math.

What are your costs of starting the business? These include any investment in buying materials or buying advertising. And it also includes how much money isn’t earned by having paying a job instead.

What are your likely earnings from this business? This comes back to the “will I get customers?” question asked earlier, and combines it with, “how much will they pay me?” and “for how long will they keep paying me? “

When I subtract my costs from what I get paid, what does my income look like? Is this income enough? How variable is this income from year to year?

These numbers will give you a much better picture of whether or not it makes sense for you to take the plunge.

When you look at these numbers and how much you have in savings, can you afford the financial risks of starting this business? If you need to invest a certain amount of cash up front and expect to be losing money over the next 12 months, followed by just breaking even for another year, before having a comfortable and sustainable financial outcome, will you be okay? Will your family be okay?

One important question that gets overlooked and underestimated is how long it takes before the numbers start working for you.

In my experience, it takes people about three years to get a business to a point of sustainability. Obviously this number varies. If you already have a waiting list for your professional services, this time might be shorter. If you are slowly starting your business on the side, this time might be longer, and if you are starting a franchise or a partner business, they should be able to give you even more specific numbers about how long it takes to ramp up the business to a level of sustainability.

If these numbers don’t make sense, but you still want to start your business, you may simply want to adjust your business model. Perhaps you start your business more slowly on the side, or perhaps you change your business so that you don’t need to invest as much money upfront to get the ball rolling.

With any luck, when you run the numbers, you’ll discover upside income potential in excess of your current job. This may not be something immediately within reach, but something that could happen in the future for you.

Making the lifestyle trade off
My grandfather, who ran his own company, had a favorite family quote. “The great thing about running your own business is that you can work an 80 hours per week you want…”

Not every business will require you to invest 80 hours per week, but when you are starting out on your own, you’ll need to be investing a lot of hours to getting the business off the ground.

You’ll be called upon to do whatever dirty job needs to get done, where you don’t already have a specialist. You may have to put in odd hours at least initially.

You’ll have to make getting this business going a central focus in your life. If you have a lot of other balls up in the air, then juggling a new business will not work in your favor.

The good news is that once you do have the ball rolling, you’ll get a bit more flexibility, and you’ll be able to make decisions about where you want to be and what you want to do that you didn’t have before.

Getting started

If you are still excited about the possibilities of launching a business, and how it can create new opportunities in your life, then I want to strongly encourage you to consider the avenues I’ve discussed here - launching a business from your professional expertise, slowly building your business on the side, or working with a partner like a franchise company to get a head start.

If you’re not sure where to find this type of partner, one resource you can look at is a website partner of ours called FranServe. They represent over 500 different franchises in 80 different industries and their service is free. You can learn more about FranServe here.

Thursday, 30 May 2019 04:41

How Rap Lyrics Help Land Dream Jobs

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How Rap Lyrics Help Land Dream Jobs 2A few days ago my wife Andrea and I went shopping to buy a new pair of glasses. We were in a bit of a hurry because she had to get them before she starts her new job.

Why the rush?

Because if she doesn’t use her current job’s vision benefits before the end of the month, she loses them for good.

Unfortunately, this is normal for benefit plans, because they are like frequent flyer miles: you either use them or lose them.

Oddly enough, it reminds me of a catchy little ditty by the rap artist “Eminem”.

Tuesday, 28 May 2019 04:28

Habits That Will Help You Land A Job

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7 Habits That Will Help You Land A JobYou know Stephen Covey's The 7 Habits of Highly Effective People?

In the past, we've talked about the seven habits of highly effective job candidates. Today, I'm going to share with you seven different habits that will help you land your dream job in 2019 — seven things that you can, and maybe should, start doing religiously almost every day.

It doesn't matter whether you're a full-time job seeker right now, a content employee who is looking to take their career to the next level, or someone who is planning to transition into a retirement career.

These seven habits will help you sow the seeds to your success.

5 Things in Your Job Application You Cannot ControlHere are five things you cannot control, when it comes to getting a job:

(1) Ageism:

Yes, it's ugly. Yes, it's (technically) unlawful. And yes, sadly it exists.

Now, I will add -- it's not everywhere and it does not have to hold you back or dictate your future prospects. But it is a real force out there, and from time to time you might find yourself fighting against it.

(2) Timing:

Friday, 24 May 2019 04:18

When (and How) To Ask For A Raise

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When and How To Ask For A RaiseHere's a question I hear a lot:

“Should I ask for a raise this year?”

Well, the answer depends on your length of time on the job so far.

If you’ve been working in your job for at least one year, then my answer is:

"Yes! Ask for the raise."

However, if you’ve only been working for your company for a few months, then my answer is:

Wednesday, 22 May 2019 08:14

There Is No “But”

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There Is No ButI have a quick tip for today that I think will help.

It applies not only for job interviews, but also for annual reviews, salary negotiations, and, in fact, any kind of "difficult" conversation.

Here it is:

Pay close attention to when and how you use the word "but".

In fact, if you can, get rid of it altogether.

(You can often use "and" instead.)

Monday, 20 May 2019 08:07

What Kind of Handshake Was That?

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What Kind of Handshake Was ThatHandshakes are important -- especially when it comes to job interviews.


Because they're often the first and the last impression you leave. Also, interviewers believe that how you shake their (and their colleagues') hand says a lot about your personality and character traits.

I'm not sure if that's true.

Nonetheless, it's important to shake an interviewer's hand right -- i.e. in a way that conveys confidence, authority, and trust.

With that in mind...

Saturday, 18 May 2019 07:58

Cover Letter Signed By Your Daughter

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Cover Letter Signed By Your DaughterThis one might sound a little strange.

But it's one of those creative exercises that could yield something big for you, and perhaps even lead to a breakthrough in your job search.

Here it is:

Get your daughter -- or your son -- to write a cover letter for you, explaining why they think their mom or dad is perfect for the job.

Why might this lead to a breakthrough?


Thursday, 16 May 2019 08:41

The More Things Stay the Same

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The More Things Stay the SameSometimes when we’re feeling stuck in a job we don’t love, it seems like changing jobs is the only viable solution.

But then, after an exhausting search for a better job, a funny thing sometimes happens. After all, that energy spent looking, some folks end up realizing their dream job was right in front of them the whole time.

Let me give you some examples.

I once coached with a grandfather whose kids (and grandkids) lived too far away for him to visit regularly. He longed to be closer, but he was very happy in his job. The solution? He transferred.

Why The Elephant In The Room Wont Make A Break For ItWhen I was a child, I loved going to the circus to see the elephants.

It was amazing to see such powerful animals move so gracefully. But, I always hated how they were chained to a stake.

Now, they didn’t look unhappy to me.

Yet, I just knew they wanted to break the chain and run free to do whatever elephants do that makes their huge hearts sing.

The thing is: the chain holding them captive was so thin it was really more of a glorified rope. And even as a child, I could see it wasn’t strong enough to hold an elephant captive. It would snap like a worn thread of yarn if the elephant ever decided to make a break for the door. Yet, it never did.

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