Its all about marginal advantageHere's a common misconception many folks have about job interviews:

"If I'm gonna get the job, I need to show the interviewer that I'm the best."

But this simply isn't true.

The Psychology of PersuasionThere is a science to persuasion. Academic researchers have studied the subject in detail. They know what can cause people to buy-in to your ideas, and they know what causes people to lose interest.

Using their research, you can prepare more persuasive answers for your next job interview. The are four parts to being more persuasive.

First, a disclaimer: You should know what persuasion is not. It is not deception. I do not encourage you to misrepresent who you are.

How to Answer Trick Interview QuestionsRecently a reader asked me how to answer “trick” questions like:

"What year did you graduate?"

The reader was concerned, because if she answered a question like that honestly, then she’d probably disqualify herself. On the other hand, if she didn’t answer at all, then the interview would be over.

LinkedIn is stealing jobsHere's something a lot of folks don't know:
            
If you browse through all the managers you know on LinkedIn – and if you've used some of the tips I've been sharing these last few weeks, you should be connected with dozens of managers in your area – it looks like most of them aren’t hiring. But you'd be surprised.
            
Just because it looks like they're not actively hiring, it doesn't mean they're not passively looking out for new members to join their team.

I Made a MistakeLast week, I sent out an email ("Overqualified" -- here's what that really means) and, around an hour or so later, I received an email from a member of our community expressing dismay at my mistake.
            
She (correctly) pointed out that if she'd have made a similar mistake on her cover letter, it would have been mercilessly tossed into the trash can.
            
I hold my hands up.

An Employer Always Looks for these in Interviews Resumes and Cover LettersHow does an employer know that you are someone who produces results? That by bringing you on board they will be better off?
    
Proof comes in many forms. Yet, one of the most powerful and easiest to apply is numbers.

Numbers prove that you are the real deal. And when done right, they can seriously change your job search. Let me explain.

The Three Grades of EmployeeMost hiring managers (who've been around the block) know that there are three different types -- i.e. "grades" -- of employee:
            
First, you have "vendors".
            
This type is common with younger workers, especially with millennials.

When You Really Want to Land the Job Here are the Steps to TakeI want to share with you today some of the most effective techniques that I know to land a job offer.
        
Just to warn you: these are not some simple gimmicks that require no effort on your part.

How Can Social Media Help Your Job Search and CareerFacebook. LinkedIn. Twitter.  Can they help you to land a job? Or advance your career? Do you “have to be” on social media?

Yes, a recruiter might find you on LinkedIn. And yes, a potential employer will check out your social media profiles to see who you are, especially LinkedIn. These are important reasons to make sure you create professional social media accounts.  It serves as a 21st century online resume.

30 Years Experience 100 Applications and No InterviewsLet’s talk about age discrimination.
                                                     
It can really bruise your confidence when it actually happens. But surprisingly often, even though it may look and feel like age discrimination, it really isn’t.

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