You can use these platforms to embrace new marketing methods and stand out among other job candidates.
1. Add bling to your LinkedIn profile. Feel free to upload embedded files such as PowerPoint, Excel and Word documents under your “Experience” section. These files should showcase some of your work and skills together with professional photos or videos you may have. Media content catches someone’s eye quickly and can help differentiate you from other applicants.
2. Build your Facebook bio. Complete all the information needed, including your work history, interests and skills. This can help gain the attention of a friend or someone in your network that needs your skills in their company. Use your profile as an opportunity to publicize your skills and experience.
3. Twitter chat from time to time. Join a Twitter chat and discuss matters that interest you. You can check TweetReports.com to find out what Twitter chat topic suits you best. Once you get the hang of it, you can jump in and share your own thoughts regarding a topic. This can build your network as you interact with people and expand your reach.
4. Try joining a live stream event. You can browse blab.im, Periscope and Meerkat to check out some live stream events you may want to join. Hosting a livestream event is an effective way to showcase your talent or talk to industry influencers.
5. Make use of Instagram. Do you know how to use your Instagram account to share both personal and professional content? Don’t forget to use hashtags to draw in your target audience, or tag company accounts in your posts. To help you stand out, feel free to share photos of yourself speaking at events, giving a speech or participating in seminars.
6. Share your story on Snapchat. You can use this tool to talk about your experience after you’ve applied for a job, or share bits and pieces of your life and blog about issues in your field of work. Snapchat is a great way to record your journey while looking for a job.
7. Be realistic. Keep in mind that using these social media tools may or may not work to your advantage. Though these tools and platforms may be helpful to get you on the radar of a person working inside the company you’re interested in, gaining an audience will come down to how engaging your content is.