I made a mistake. We have (at least) two different members of our team read through every email, just to make sure there aren't mistakes -- and this time one or two mistakes managed to slip through the net.
Here's the thing though:
When you're sending an email (or cover letter) to someone with whom you already have an established relationship -- built on trust, mutual respect, and giving value -- little mistakes like that don't matter a single hoot.
Yes, it's true:
If that email was the first email from me you ever received, and if you don't know me from Adam and have no reason to respect my name, then you'd be right to hit the delete button (and possibly mark it as spam).
However, I send out the Daily Success Boost almost every day, and not only do most folks read it (without even so much as noticing the occasional error), they also send us emails thanking us for the advice and tips.
This is how it is when you have a relationship.
And so, this is one of the reasons why I always recommend that you reach out to potential employers and use a more personalized method for getting your foot in the door.
Because investing in a relationship built on trust, mutual respect, and giving value gives you a license to be less than perfect. It gives you the freedom to be human and make the occasional mistake without it blowing your chances.
How do you do that?
How can you reach out to potential employers (i.e. hiring managers, and others who can get you in), and build this kind of relationship from scratch?
How do you pull it off without giving off a "desperate" vibe that makes you look like a hungry dog begging for scraps?
That's what Dream Job Formula is about.
It takes you by the hand and shows you how to identify hiring managers who are looking for talent, reach out to them in a way that demonstrates value, build a solid relationship quickly, and get the job without asking for it.
I Made a Mistake
Last week, I sent out an email ("Overqualified" -- here's what that really means) and, around an hour or so later, I received an email from a member of our community expressing dismay at my mistake.
She (correctly) pointed out that if she'd have made a similar mistake on her cover letter, it would have been mercilessly tossed into the trash can.
I hold my hands up.
Alan Carniol
Alan is the creator of Interview Success Formula, a training program that has helped more than 80,000 job seekers to ace their interviews and land the jobs they deserve. Interviewers love asking curveball questions to weed out job seekers. But the truth is, most of these questions are asking about a few key areas. Learn more about how to outsmart tough interviewers by watching this video.