Like it or not, being good at the job is not enough to get you the job. In order to win in the interview, you also need to be good at explaining what it is that makes you good at the job.

(Hiring managers should put "must be good at interviewing" in the list of attributes they look for in their ideal candidate. Because, in truth, this is what they really do look for -- and it's probably the most important factor.)

What does this mean for you?

Treat interviewing as a separate skill set to performing.

Yes, you're an experienced and competent performer. Yes, that will help you after you've landed the job. But, no, it won't actually help you land the job.

In order to get the job, you need to be a competent interviewee. Because, at the risk of repeating myself, this is what gets you the job.

In my humble opinion, this isn't the way things should be.

But it's the truth, the whole trust, and nothing but the truth. If you want to get ahead as a candidate and land your dream job, then you have no choice but to master this fundamental skill set. Otherwise, it will go to someone else.

Nobody ever taught you this vital skill set in college.

They didn't teach it to you at school.

Many of the people who hand out interview advice on the Internet mean well, but their regurgitated advice is misguided, ill-informed, and ineffective.

That's why I created Interview Success Formula.

It's the fastest and most direct way to master the art of the interview, and prepare your own "go to" answers that tick all the right boxes, convey all the right character traits, and get you the job on your terms.

It's our signature program. Hundreds of people have used it to land their dream job. You could be our next success story.