Doing Research on the Company Culture

research company cultureWhen a company gives you an offer, you consider the compensation and benefits. Those are important factors before accepting a job, no doubt, but company culture is just as important. You want to work for a company where you will enjoy the environment. Otherwise, even the best compensation and benefits will not suffice to keep you there.

If you are about to decide whose offer to accept, do some research on how the company culture first. Here are some guidelines to keep in mind.


When you want to understand the company culture, searching for a Facebook page with photos of events and other activities that happen in their day-to-day operations is a good place to start.


Twitter has become the best place to find real-time updates on anything. If you can find the Twitter handle of the company and see how they communicate with others, you will have a good grasp of how they treat people.

Another way of knowing how the employees feel about the company they work for is by checking the accounts of the employees. There are times when people feel bad about their work throughout your day and just use Twitter to release all the negative energy. I don’t recommend that you do that yourself, but if you see other people sending negative Tweets about their company, this might be a red flag.

Google Alerts

Google Alerts offers a nifty feature that lets you receive real-time news about anything and have them sent straight to your e-mail. You just need to set a keyword which you want to have monitored, and whenever Google finds new information about your keyword—which could be about the company you want to investigate—it will automatically send you the webpage where your keyword appeared.


If a company does not treat its employees well, it is not surprising to find former employees letting others know about how they were treated during their stay.

In every part of your job search, from the interview to the job offer, the most important thing you need to do is research. Research will not only help you get a job, but will also help you decide whether a particular corporate culture is right for you. Therefore, research should be a key component of any job search.

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Alan Carniol

Alan is the creator of Interview Success Formula, a training program that has helped more than 80,000 job seekers to ace their interviews and land the jobs they deserve. Interviewers love asking curveball questions to weed out job seekers. But the truth is, most of these questions are asking about a few key areas. Learn more about how to outsmart tough interviewers by watching this video.