Until he tried a dog whistle.
That changed everything:
Not only did the whistle immediately get his dog's full attention, but they also came bounding back right away. (Then, moments later, several other dogs appeared out of nowhere too – so it maybe worked a bit too well!)
At that moment, his frustration evaporated and his confidence skyrocketed.
So it goes with finding, and landing, your dream job.
Looking for jobs randomly, applying for anything and everything that sounds somewhat promising is a sure-fire recipe for burnout. Like John and his labs, it only leads to escalating frustration.
That’s why, instead of taking a scattered approach and dealing with all the frustration, folks who land dream jobs use their own kind of whistle that grabs a potential employer’s immediate attention – a “dream job whistle,” if you will.
Let me explain.
Employers have so many people sending in virtually identical resumes and applications that nobody stands out anymore.
Nothing jumps out and grabs their attention.
It’s all just static.
So – if you want to stand out, cut through the noise and command their attention with confidence, you have to communicate how you can solve a big problem for them in a unique way.
This is your value proposition.
When you communicate your value proposition correctly – in each and every touchpoint with potential employers (on your resume, in your cover letter, when answering interview questions, talking on the phone… you name it) – they’ll be able to “hear” you above all the noise.
In other words, the value proposition you develop becomes your very own “dream job whistle.”
Employers who understand how you can help solve their problems will perk up their ears and suddenly want to meet you. Additional opportunities, that you would have never discovered otherwise, will appear out of seemingly nowhere too – just like those other dogs who came to John.
Perhaps it sounds like I’m stretching the truth here.
But I'm being straightforward.
The attention-grabbing power of a solid value proposition that acts as your “dream job whistle” cannot be overstated.
So I encourage you to figure out what big problem you can solve for the kind of dream job you’d prefer. What value proposition can you develop and offer to potential employers?
Give it some thought.
Because we’ll discover more about this together over the next few days.