Determine your career path
Before working out on your LinkedIn profile, it’s imperative that you already have identified which career path you want to take. Consider your objectives for the job search. What career or industry do you want to be part of? Be sure to decide what role or job you’re looking for. This way, it will be a lot easier to search for the right recruiters in your target industry.
Make your profile attractive
Now that you’re ready to work on your profile, bear in mind that your goal is to make your profile as attractive to recruiters as possible. Start with your headline. The headline will be displayed in the preview of your profile. Make sure it indicates the industry or career path you’re on. For example, you’re on Sales and Marketing. Be sure this is displayed on your headline.
Just like in other social networking platforms, people take a closer look at the profile photos. Make yours formal and professional looking. Be careful in choosing your photo and make sure it expresses your brand.
Stay up to date
Recruiters are usually looking into LinkedIn accounts that are active and updated. Be sure yours is constantly updated. Don’t give in to laziness because how you use your LinkedIn says a lot about you. It creates an impression about the kind of employee that you are. If your profile hasn’t been touched in years, now is the best time to update it.
Also, be sure to share what your career goals are. Mention your achievements and accomplishments. Indicate if you have completed courses related to your field or have earned relevant certifications.
Double check grammar and spelling
Just like your resume, your LinkedIn profile also has to be flawless. A single, tiny mistake can cost you your dream job. Take time to thoroughly go through your profile twice or thrice if necessary. Check repeated words. Double check punctuation marks, proofread for any typographical errors as well as grammar slips.
Use LinkedIn SEO
Because you’re using LinkedIn to make the job search process easy, it’s important that you know how to use LinkedIn SEO to your advantage. How? Simple. Make sure your profile is complete and that it includes keywords that hiring managers are usually looking for. Endorsements and recommendations can also help boost your rankings in the search results so be sure to gather those.
