1. It’s better to be chilled for a bit before being served. If you let yourself be shaken up, you are likely to make a mess of things.

2. While a plain, easy-to-drink flavor will cause people not to mind your company in the short term, they are very unlikely to ask for you later by name. Having a more distinctive flavor will make you memorable.

3. Yes, the substance of what you offer is important, but having strong packaging can also make a huge difference. Invest in how you display what you have to offer.

4. Careful preparation will give you a more robust and smooth flavor. If you don’t spend at least some time focused on preparation, you’ll come across as stale and leave a bad taste in people’s mouths.

5. If you pour out from the mouth too rapidly, what you really have to offer will be overlooked because of the froth. A slower pace, directed to the right places and at the right time, is important.

6. Having a strong brand name will cause you to be taken more seriously by a greater number of people, but then again, so will recommendations from bartenders or other perceived experts. Finding these influential experts can make a big difference to your outcome.

7. Not everyone will like you, but some will love you. Target those people because they’re the ones you’d want to spend time with in the future anyway.