This question lets hiring managers know how interested you are in the available position. Have you done enough research? How thorough was your research? The answers to these questions all lie in how much you know about the company’s background.
Here are some tips to help you find out more about the company you are applying for:
Start with their website. You can begin your research by looking up the company’s website. There, you’ll find links to different social media accounts, names of any subsidiaries, blogs, a press release section, and a list of employees that may come in handy.
Choose the right information. There will be a lot of information available on the company website — don’t allow yourself to be overwhelmed. Before jotting down all the info, make sure you know what kind of information you need. Focus on getting the right details by making a list of facts you want to know.
Here are some questions you may want the answers to:
- What’s the company’s mission?
- What are their products and services?
- What are they known for?
- Any recent updates or changes in the company?
- Do they offer training?
Craft your answer. Once you have the right information, it’s the perfect time to put together an enthusiastic monologue. You can always try selling the company to the interviewer in order to impress them and get ahead of other candidates.
When commenting on products and services, be sensitive. Don’t behave as if you know better. State your genuine opinion without sounding too personal. You don’t want to get the wrong point across.
Be positive. No matter what happens, it is better to focus on the positive impressions of the firm rather than dwell on the negative. It is important not to say anything that you don’t actually believe in — in other words, don’t lie. Most recruiters are able to tell if you’re being sincere or just using flattery to get the job.
Knowing a company’s products and services is important if you’re serious about the job. Make sure to do your research and prepare in order to impress the hiring manager — After all, who wants to hire someone when he or she doesn’t have any idea what the company is all about?