Apr, 2020

5 Tips to Help You Cope with Changes in the Field of Marketing

5 Tips to Help You Cope with Changes in your Career in MarketingMarketing is one of the fields that involves a constant stream of changes. There are always updates, new trends, new tools, new platforms and so on. And these are all for the right reasons. Some changes are a result of ineffective strategies that need to be replaced. Some others because of a mistake in identifying their target audience. But regardless of the reason, knowing how to cope with the changes entailed when you establish a career in marketing is imperative. After all, learning and adapting is equivalent to growth and self-improvement. Read on and learn how to cope with changes when working in marketing.



Look for mentors
In the ever-evolving world of marketing, it would help a lot to tap on peers and mentors and communities who can share with you helpful best practices. These can be your peers and colleagues in your department or people outside your company. Also check online communities or groups on Facebook that are tackling the same niche or topics. You may also want to reach out to the people in charge of the marketing tools and products your organization uses. This is one good way to stay on top of new features and updates.

Check in on the competition
While it’s important to stay on top of your own marketing analytics and performance, it’s also crucial to keep an eye on the competition - even if they belong to a different industry. This will give you helpful perspectives on what’s working and what’s not working. It will give you inspiration and fresh new ideas to replicate as well as lessons about the practices you would want to stay away from. Checking in on the competition also opens doors for opportunities to learn about new marketing tactics and strategies and is particularly helpful when you want to step into a new role in your company.

Don’t be afraid to experiment
It’s true what they say, the best life teacher is experience. So, don’t be afraid to do trial and error. Test out strategies because the outcome you can get from this is far more valuable than research. Of course, you have to make sure you have the tools and platforms you need to let you immediately determine what’s working and what’s not.

Embrace learning
Because marketing constantly evolves, you need to foster a love for learning. Whether you like it or not, there will always be new things to learn and adapt. It may be a bit challenging but it’s helpful to your growth, too. In fact, it’s also a good way to help secure your job.

Go back to the basics
Marketing trends evolve, and they would come and go. But if there’s one thing that will always stay, it’s the fact that “you only have a product if you have a customer”. This should keep you focused on your main goal in the midst of all the changes, chaos, updates and evolution.

 Navigating the constantly changing field of marketing can be pretty scary. But with the right mindset as well as tools and strategies, you’ll be able to adapt and ultimately succeed.


Read 197 times Last modified on Saturday, 27 June 2020 22:42
Alan Carniol

Alan is the creator of Interview Success Formula, a training program that has helped more than 80,000 job seekers to ace their interviews and land the jobs they deserve. Interviewers love asking curveball questions to weed out job seekers. But the truth is, most of these questions are asking about a few key areas. Learn more about how to outsmart tough interviewers by watching this video.