Have you ever walked out of a job interview and thought, “I wish I had a clearer answer ready for that question…”? One of the most common—and deceptively tricky—questions interviewers ask is:
“What are you looking for in your next job?”

Most people give vague answers on the spot, or say what they think the hiring manager wants to hear. But here’s the thing: your most powerful response starts long before you walk into the room. It starts with knowing yourself.

Whether you're actively job hunting or just exploring possibilities, taking a few minutes to reflect on what truly matters to you can help you make better decisions and show up more confidently in interviews.

1. Reflect on Your Last Role

Before you can define what you want next, it helps to understand where you've been. Ask yourself:

• What did I enjoy about my most recent job?

• What drained me?

• Which projects or responsibilities gave me energy?

• What do I want more or less of moving forward?

These answers can shine a light on patterns—both positive and negative—that will guide your job search.

2. Identify Core Values and Work Culture Fit

Think beyond tasks and titles. Ask:

• What kind of work environment helps me thrive?

• Do I value autonomy, collaboration, structure, or flexibility?

• Do I need a mission-driven company? Creative freedom? Clear processes?

If it helps, jot down 3-5 workplace values or qualities that matter most to you.

3. Think About Growth, Goals, and Challenges

Do you want to lead a team? Learn new tools? Get better at public speaking?
Identify the kind of growth you’re looking for—and what kind of role will support that. Interviews go better when you can articulate how this new opportunity fits into a bigger vision.

4. Get Clear on Logistics

Let’s not overlook the practical side:

• What’s your ideal salary range?

• Do you want to work remotely or on-site?

• Are flexible hours important to you?

Clarifying these now helps you avoid accepting roles that don't align with your life.

5. Practice Talking About It

Once you’ve reflected on all of the above, practice saying it out loud:

"In my next role, I’m looking for a position where I can [insert goal], in a company that values [insert culture value], with opportunities to [insert challenge or growth opportunity].”

When your words are rooted in clarity, they sound confident, not canned.

Next Step: Learn How to Say It in the Interview

Once you’ve clarified what matters most in your next role, the next step is communicating that clearly in an interview.

Check out this post where we break down exactly how to answer the common interview question:
“What are you looking for in your next job?”