This question is usually asked by recruiters to help them discover what motivates you and keeps you going. Since the probability that you will be asked this question is high, be careful not to misinterpret it,or give a generic answer that is too broad.
What the Question is Not Asking You
This question is not asking what your motivations are for applying for the job; it isn’t asking about your career goals and aspirations. (However, you can touch on these lightly in your answer.)The goal of this question is to learn what keeps you motivated in life in general. Other than your alarm clock and caffeinated coffee or tea, what gets you out of bed in the morning?
What is the Question For?
This question helps recruiters find out more about you as a person. Consider sharing what makes you tick, what you enjoy doing or the things that you value. Share how well you believe will do in the job role (be sure to provide examples to back up your statements!) and how you would fit into their company.
How to Answer
Make sure to be honest and connect your answer to the job you are applying for. Get the point across that you are highly motivated and suited for the role. (Talking about your interests can support this.)Feel free to share what you have enjoyed while working, including internships and part-time.
Are you a team player? Think of the skills that the company needs and connect them with the nature of the job you’re interviewing for.
Highlight your skills and background in detail. Make sure you’re able to back everything up with examples from your studies, work experience and other activities that are relevant to the skills and aptitudes required for the job you’re applying for.
Avoid Broad-Ranging Statements. Simply saying ‘I love marketing’ is not an effective answer. Instead, state why you love marketing and include all the factors of marketing that keep you charged.
Avoid timid or uncertain language — express your enthusiasm about the job, if you truly want it. Be descriptive and positive.
As long as you can express yourself enthusiastically, you can expect the interview to go well.